I am a doctoral candidate of Leuphana University of Lüneburg (Germany) – and I created this
blog to document my entrepreneurial journey, which is also the basis for my PhD-research. I
love to investigate new phenomena and love to understand how things work -but I also love
to build things – especially developing business ideas – so I thought to myself why not
combine these two things. If you follow my blog, you will have a front-row seat on my
entrepreneurial journey. I will also explain, the underlying scientific theories I use to justify
my entrepreneurial actions. Watch me, when I analyze scientific theories and try to replicate
and implement them into a real business setting. I am starting from scratch – this is true for
Please reach out, if you have any questions or remarks about my blog.
What is my Research about?
Based on scientific proven research – my goal is to replicate these findings in an actual business
– starting only with an business idea in my head. – I have a feeling that many research papers investigate things that are rather abstract and have only a limited connection to reality and real challenges of today’s businesses. So my research will investigate real-life challenges –
The focus of my research is how to
Identity creation to appear legitimate to audience of each life cycle.
We follow the life Cycle model of Kazanjian (1988) conception, commercialization, growth, and stability.
In each Life Cycle we need to
How do we identify our audience / stakeholders
How do we appear legitimate to our audience.
These are the steps we took during the pre-seed phase, before our company was founded.